Wind that powers your home

Forget solar panels. Wind turbines in your backyard are the new thing in energy conservation, reports Business 2.0 Magazine.

By Jennifer Alsever, Business 2.0 Magazine

(Business 2.0 Magazine) -- Solar startups are so 2006.

This year the cutting edge of alternative energy will be selling consumers on a clean technology previously used only at an industrial level: wind power. A dozen U.S. companies are set to offer turbines that can be placed in users' yards to cut their energy bills.

That's good news for Andy Kruse, founder of Southwest Windpower, based in Flagstaff, Ariz.

Kruse raised $10 million in financing and teamed up with scientists at the National Renewable Energy Lab to create the Skystream 3.7, a sleek 33-foot turbine with 6-foot blades that can work at wind speeds as low as 9 mph (and provide as much as 80 percent of the average household's electricity).

Skystreams cost up to $13,000 a pop, but Kruse shipped 150 of them during the first two months of production. "Everybody in the world has just woken up" to wind power, Kruse says, projecting global revenue of $24 million for 2007. "We had to turn down countless investors."

Right now, startups like Kruse's are targeting wealthy consumers who live on big plots of land - the 13 million Americans with half an acre or more.

But that could change fast in the likely event that the new Congress passes a bipartisan bill providing a tax credit equivalent to 30 percent of the cost of a wind user's turbine. (Some states already offer rebates.) Consumers can also sell their excess power to utilities such as Xcel Energy.

VCs are starting to get excited too.

Peter Edwards, a partner at Altira Group, an investor in Southwest, sees opportunities for dealers, installers, and makers of efficient batteries that can hold excess wind energy for a couple of days. "In the world of the future," he says, "it will be just as easy to buy a wind turbine as an air-conditioning unit."

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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.