Hit iPhone app finds the foods you crave

Foodspotting, one of SXSW's hit startups, wants to catalog all the best dishes in the world -- and where to find them.Foodspotting's street food fest at SXSW helped connect show attendees with some of Austin's best truck food. By Laurie Segall, staff reporter


AUSTIN (CNNMoney) -- A crowded, sprawling event is the perfect place to peddle an app that lets you cut through noise and find exactly the right thing at the right time. Enter Foodspotting.

It's built around the idea of discovery. After a trip to Japan, Foodspotting founder and CEO Alexa Andrzejewski returned to San Francisco craving some of the cuisine she'd discovered on the road.

"There was no way to search for a specific dish," she said. "I couldn't get out of my head the idea that it'd be awesome to turn on my phone and discover good food."

Foodspotting became one of the buzzy startups that emerged from the fray at South by Southwest (SXSW) in 2010. A year later, the app now has more than 700,000 iPhone users.

Participants take pictures of foods they've tried and tag the images with a location and comment. When users open up the app, they can see pictures of food around them.

"It's like a more visual, natural way to discover things, instead of reading a bunch of reviews," Andrzejewski said.

The idea recently drew $3 million in venture capital funding, and expanded to the Android and BlackBerry platforms. To celebrate, Foodspotting hosted its second annual street food fest in Austin.

On Sunday, a parking lot filled with food trucks offered a wide mix of local favorites, from Australian meat pies to chicken and waffle tacos.

"Austin is really known for its food trailers," Andrzejewski said, adding that it's tough to find good food around the convention center that's the epicenter of SXSW. Her goal was to help convention attendees discover great local food.

When it comes to the business side of Foodspotting, the crew hopes to capitalize on flash deals.

"We really think that the market is becoming more and more ripe for restaurants to be able to post deals into streams," she said. Foodspotting also soon plans to let restaurants advertise their daily specials within the app.

There are now more than 400,000 foods "spotted" around the world. But Andrezejeswki has epic ambitions: "Our goal is to really catalogue all new foods in the world and where to find them."

For full SXSW coverage, follow @CNNMoneyTech and check CNNMoney.com/sxsw. To top of page

Frontline troops push for solar energy
The U.S. Marines are testing renewable energy technologies like solar to reduce costs and casualties associated with fossil fuels. Play
25 Best Places to find rich singles
Looking for Mr. or Ms. Moneybags? Hunt down the perfect mate in these wealthy cities, which are brimming with unattached professionals. More
Fun festivals: Twins to mustard to pirates!
You'll see double in Twinsburg, Ohio, and Ketchup lovers should beware in Middleton, WI. Here's some of the best and strangest town festivals. Play
Index Last Change % Change
Dow 17,086.63 -26.91 -0.16%
Nasdaq 4,473.70 17.68 0.40%
S&P 500 1,987.01 3.48 0.18%
Treasuries 2.46 -0.00 -0.08%
Data as of 12:22am ET
Company Price Change % Change
Apple Inc 97.19 2.47 2.61%
Facebook Inc 71.29 2.02 2.92%
Microsoft Corp 44.87 0.04 0.09%
EMC Corp 28.75 0.23 0.81%
Bank of America Corp... 15.52 0.00 0.00%
Data as of Jul 23

Sections

Like many of its Silicon Valley peers, Twitter workers are mostly male and white according to a diversity report released by the company Wednesday. More

With cost-cutting at the U.S. Postal Service more letter carriers are working later and later to deliver your mail. About 38% of mail is delivered after 5 p.m. in cities nationwide. And areas like Atlanta, Washington and South Florida, it's 70%. More

Like many of its Silicon Valley peers, Twitter workers are mostly male and white according to a diversity report released by the company Wednesday. More

As 65,000 IDF reservists are tapped to serve in Gaza, Israeli's tech community tries to maintain business as usual, amidst bombs, sirens and employees called to war. More

Chinese buyers are now the biggest international players in the U.S. housing market and some states are seeing billions of dollars in real estate deals as a result. More

Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.