Toys R Us unveils $150 tablet for kids

  @julpepitone September 10, 2012: 2:37 PM ET
Toys R Us Tabeo

The Tabeo, which features a 7-inch screen and a Wi-Fi connection, will be available at Toys R Us stores starting October 21 for $149.99.


If the idea of handing a child your expensive iPad makes you nervous, Toys R Us is now selling a tablet that's built just for kids.

The Tabeo, which features a 7-inch screen and a Wi-Fi connection, will be available at Toys R Us stores starting October 21. The $149.99 tablet is also available for online pre-order starting Monday.

The tablet comes pre-loaded with 50 child-friendly apps, and an additional 7,000 free apps are available to download. It runs on Google's (GOOG, Fortune 500) Android operating system.

The device is wrapped in a soft "bumper" to protect the hardware if it falls out of a child's slippery fingers. It also includes extra controls in the device's built-in browser. For example, parents can set different Internet safety controls for up to eight users, either by blocking certain categories of content or disallowing access to specific sites. The Tabeo can also be set to allow Internet access only on certain days or during certain hours.

If a sneakier child accesses the Internet through a browser other than the Tabeo's built-in one, parents can choose to receive an email alert.

The Tabeo joins a handful of other tablets aimed at children, including VTech's InnoTab, Meep from Oregon Scientific, the Nabi and LeapFrog's LeapPad.

It's also the latest in a new crop of 7-inch tablets. Amazon (AMZN, Fortune 500) announced two different 7-inch versions of its Kindle Fire tablet last week, and Google began shipping its Nexus 7 earlier this summer. Apple (AAPL, Fortune 500) is expected to unveil its own 7-inch iPad Mini in October. To top of page

Join the Conversation

Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer LIBOR Warning: Neither BBA Enterprises Limited, nor the BBA LIBOR Contributor Banks, nor Reuters, can be held liable for any irregularity or inaccuracy of BBA LIBOR. Disclaimer. Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.