Both HBO Go and WatchESPN require Apple TV users to have paid for the channels through a cable or satellite subscription.
HBO Go includes on-demand access to all of the premium channel's shows, movies, comedy specials and other content. The WatchESPN app features live sports events as well as on-demand video content.
Both apps require that users subscribe to the channels through a cable or satellite provider.
The addition of HBO Go and WatchESPN add extremely high-end content to the Apple TV box. (HBO is owned by CNNMoney parent company Time Warner (Fortune 500).) Both apps had been previously been available for the iPhone and iPad -- and are two of the most popular apps on the platform, , Apple (Fortune 500) said Wednesday. They were also both available on , Microsoft's (Fortune 500) Xbox 360, and HBO Go could be found on the Roku set-top box. ,
Disney's (Fortune 500) WatchESPN represents one of cable providers' best defenses against cord-cutting: live sports. Pay-TV's biggest advantage is that they typically air programming before streaming services do, and live events have been a no-go on sites like , Netfli (x. )
But sports and other live events are slowly trickling out of the cable realm. Streaming services from MLB, NBA and NHL have previously been available on the Apple TV and other streaming devices, and the NFL recently signed an exclusive deal with Verizon (Fortune 500) to stream football games to mobile phones. ,
|Will millennials kill Costco?|
|Pope Francis challenges the free market - The Buzz|
|Stocks: It's report card time on Wall Street|
|Nonprofits that pay top fundraisers $1 million (or more) a year|
|Americans have fallen in love with real estate once again|