Enter the disrupters

  @FortuneMagazine July 25, 2013: 7:29 AM ET
OUT12 bing disrupters

I try to cling to the myth that this is a slower time of year, a season of buzzing bees and barbecues when we slack off just a little. In deference to this notion, I had just settled in my lawn chair and cracked open the first beer of a lazy Friday afternoon when my peace of mind was shattered by a suspicious presence at the end of the driveway. At first sight, I thought it was a badger on its hind legs, or a large squirrel. But upon further review it revealed itself to be a hipster of some kind in a sleek designer suit and expensive glasses. Once spotted, it pulled itself to the full extent of its negligible height and strode up to me. "Yes?" I inquired.

"Yo," the hipster replied with a smarmy aura of self-importance. "I suppose I should introduce myself. I'm a disrupter, and I'm here to disrupt whatever it is you think you're doing, drain it of value, and replace it with something else entirely."

"Get off my property," I replied as cordially as I could. "Not only are you trespassing, but you're obnoxious."

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