Carlos Watson at Ozy Media's headquarters in Mountain View, Calif.
Unexpected is precisely what Carlos Watson, founder of Ozy Media, is going for. Everything from its name -- inspired by Percy Bysshe Shelley's sonnet "Ozymandias" -- to its ambition, concept, approach to the news, and, yes, location aims to be different. Launching later this year, Ozy will cater to what Watson calls the "change generation." It's not so much an age group -- he expects readers will range from young baby boomers to millennials -- as a class of informed, worldly people who thrive on change. Says Watson: "They're a group that won't just tolerate things that are different but embrace things that are different."
|Apple's stock split makes the math easier; new all-time high is $100|
|Will millennials kill Costco?|
|Analysts offer no apologies for missing Apple's Q2 2014 earnings beat|
|Deals of the day: Pure Storage raises $250 million|
|After VW Chattnooga vote, UAW reconsiders its 'Southern Strategy'|