Robotics for fun and profit

  @FortuneMagazine September 19, 2013: 2:09 PM ET
ANK07 anki founders

From left: Boris Sofman, Mark Palatucci, and Hanns Tappeiner

(Fortune)

Robotics can be a tricky business. Even the most successful of consumer efforts, like the 23-year-old home-cleaning-focused iRobot, generate modest sales. But the founders of Anki, a San Francisco startup, have grander ambitions. Anki and its all-star backers (Andreessen Horowitz) hope millions will snap up the company's first effort, a toy-car game called Anki Drive, for around $200 a pop, on day one.

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