The Soul's designer says he was inspired by a nature documentary to create a car that looks like a wild boar with a backpack, but the adorably ugly Soul would never cut it in the jungle. The presence of Kia's corporate grille known as the "Tiger Nose" won't scare anybody either. Where the animal imagery does succeed is in transforming a tiny economy box into an "urban crossover vehicle" with street-cred cuteness. Customers have been captured by the jungle imagery: They bought more than 10,000 Souls in April.
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Last updated May 19 2011: 8:16 AM ET