While it is comparatively devoid of chrome, the Imperial Crown was a rolling mishmash of unfortunate design ideas.
Quad headlights under heavy brows, Forward Look tailfins, and gunsight tail lamps were standard. The ultra-kitschy FliteSweep Deck Lid with its spare tire bulge was an option, but buyers had to wait a year for the Silvercrest roof, which featured a stainless steel front with a rear body-colored canopy.
The Imperial was supposed to compete head to head with Cadillac, but Chrysler never got around to setting up separate distribution for it, so sales remained only a fraction of the GM brand's.
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