A brave attempt by Willys to broaden the Jeep's utilitarian image beyond agriculture and forestry uses, the Jeepster featured a convertible canvas top, flat-topped fenders, and a 62-horsepower engine. But no four-wheel drive was offered, advertising was sparse, and fashion-seeking post-war shoppers with many more choices looked elsewhere. Fewer than 20,000 Jeepsters were built.
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