Zombie brands

When companies die, the underlying brands often live on. Here's a look at those that have stayed alive and how they've fared after their parent liquidates

How brands survive bankruptcy
How brands survive bankruptcy

The chapter 11 filing of Eastman Kodak could cause the loss of thousands of jobs and bring trouble to the company's hometown of Rochester, New York. In bankruptcy court, Kodak's creditors and the judge will decide whether Kodak will reorganize or liquidate.

Whatever happens, the brand in some form will live on, because it's one of the most recognizable brands in the world. That brand identity could help simply its name land a high sales price.

Read on for seven other brands that outlived the company that built them.


By Maureen Farrell @CNNMoneyInvest - Last updated January 21 2012: 2:52 PM ET
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Why bankruptcy isn't a brand killer

Iconic brands live on even after bankruptcy and liquidation, More buyers are making bets on the resuscitation of dead brand names.

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