Tata/Land Rover
mass market vs luxury - tata safari range rover

Tata has been even more successful with Land Rover, Jaguar's stablemate, also purchased from Ford in 2008. An all-new, aluminum-intensive Range Rover has been launched, and Tata has formed a joint venture with China's Chery to produce vehicles for the fast-growing Asian market. Jaguar Land Rover is generating BMW-worthy operating margins and now accounts for 90% of Tata's profits. Its revenues rose 23% in the third quarter, and Tata says it plans to invest $12 billion in the two brands over the next five years.


  @FortuneMagazine - Last updated December 06 2012 12:49 PM ET
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