2. Ford Atlas concept
ford atlas naias

Made-for-TV spectacular reveals have (mercifully) fallen out of fashion, but Ford (F, Fortune 500) revisited old ways and made some dramatic updates. As a live guitar band blasted out a musical accompaniment, six welders brandishing what appeared to be live, spark-spewing torches were lowered from the ceiling in a steel-look grid resembling the skeleton of an office building. Once they reached the ground, the Atlas itself dropped out of the sky from a different spot on the arena ceiling. With its lightweight construction and fuel-saving features, the Atlas, a concept for the 2015 F-150, was well-reviewed and challenged General Motors' (GM, Fortune 500) coming 2014 trucks. And if the pickups don't work on the showroom floor, Ford can always open its own he-man production of Cirque de Soleil.


  @FortuneMagazine - Last updated January 18 2013 09:50 AM ET
Join the Conversation
13 cars to watch in 2013

A look at what's in store for the world's automakers this year will tell a lot about what to expect for cars down the road.

Find Your Next Car

Get the latest car news:

Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer LIBOR Warning: Neither BBA Enterprises Limited, nor the BBA LIBOR Contributor Banks, nor Reuters, can be held liable for any irregularity or inaccuracy of BBA LIBOR. Disclaimer. Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.