2012: Suzuki
suzuki kizashi

Suzuki has ranked in the top 10 of the world's automakers, but its image as a preeminent motorcycle maker never translated into small cars. It struggled for years with a skimpy product line and an under-developed dealer network. Since peaking in 2007, Suzuki sales had fallen by 75%, and its small scale combined with the strong yen made its future prospects bleak. After a big push behind the mid-size Kizashi sedan flopped, its U.S. distributor filed for bankruptcy in November, and such distinctive models as the Samurai, Sidekick, and Swift disappeared into automotive history.


  @FortuneMagazine - Last updated April 15 2013 06:23 AM ET
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