Sergio Marchionne, chief executive of Fiat and Chrysler, hates that the state of California is forcing him to sell electric cars. He just hates it. He loses money on every single one and there just aren't enough buyers form them, he says.
So it's surprising that the Fiat 500e electric car isn't a cheaped-out awful mess.
On the contrary, it's one of the best electric cars out there. It's not perfect, but it's stylish, fun to drive and, in some respects, better than a gasoline-powered Fiat 500.
The only bad thing is that, for now at least, the state requiring them, California, is the only state that's getting them.
An association with actor McQueen can multiply the value of a machine.