The aspiration brand from General Motors (Fortune 500) has been sending out conflicting signals. First came word that Cadillac would not be putting out a flagship based on , the Ciel, a drop-top four-door show car. At some $100,000 a copy, the proposed vehicle was deemed economically unfeasible. But then came reports that Cadillac is still developing a top-of-the line four-door to put up against the Germans and Japanese. Chairman and CEO Dan Akerson confirmed its existence in an interview with USA Today in July. The car will be based on the 2014 Cadillac CTS (above), be available in an all-wheel drive configuration, and will be positioned above Cadillac's current flagship, the XTS. Look for it in late 2016.
The carmaker's engineering prowess couldn't insulate it from economic upheaval, earthquake, and flood. Now Honda is learning to prize broader business skills.