Tacking an additional dealer markup onto models in short supply and hot demand is a long-established retail practice that probably started seconds after the window price sticker with the suggested MSRP was adopted. Parts of the auto business are more about fashion than transportation -- think muscle cars, sports cars, and convertibles -- and dealers can't resist trying to make a quick killing while they are in demand. Automotive News reports that a handful of Chevy dealers are planning on add on up to $20,000 to the sticker price of the 2014 Corvette when the $52,000 car goes on sale in the fall. The news will ignite another fierce debate about whether the dealers are merely using market economics to ration a scarce product -- or alienating long-term customers by gouging.
Upscale carmakers rely on these dozen autos to carry prestige as well as passengers.