2. Market strength
infiniti grille

It may surprise even the most experienced market observers, but Infiniti has outsold Lincoln through the first seven months of 2013: 59,995 vehicles to Lincoln's 45,207. In truth, neither is burning up the track. In an industry that is up 8% overall, Infiniti sales are down 9% and Lincoln 8%. Last year, Infiniti sold 170,000 vehicles worldwide and has publicly announced a target of 500,000 units by 2016. Lincoln says it won't play the numbers game and hasn't set any public targets.

Advantage: Infiniti

  @FortuneMagazine - Last updated August 27 2013 06:07 AM ET
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