It turns out CNNMoney readers are a fairly faithful bunch.
All but one of the top ten on this year's list of most-searched stock tickers were the same as last year. So instead of looking at the likes of Apple (Fortune 500), , Facebook (Fortune 500) and , Bank of America (Fortune 500) yet again, we decided to take a look at some of the other popular tickers a little further down the list. ,
But first, the one new edition to the top ten was a bit surprising: Arch Coal (. It replaced )Sprint (Fortune 500) in the top ten. ,
We're not sure what our readers see in Arch, which produces cleaner-burning coal for power plants and steel mills. The company has suffered losses in each of the past six quarters and its stock price is down 36% over the last 12 months. And it's not as if Arch's ticker is similar to other popular stocks.
So who are we to judge? Maybe Arch is a diamond in the rough. As opposed to just a lump of coal.