Executives and employees of Lululemon Athletica are lying on the floor. They've just spent an hour practicing yoga with Eoin Finn, a self-proclaimed "blissologist." Finn, whose career Lululemon helped build, kicked off the session this July morning at company headquarters in Vancouver with a massage circle -- good karma, he explains -- followed by instructions to hug a nearby classmate or two. After a few rounds of side planks and downward-facing dogs, the participants are now lying on their backs with their eyes closed for savasana -- a pose of total relaxation.
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