Traditionally, the beverage industry has been slow to innovate. But Beverage-Digest editor and publisher John Sicher says R&D from major soft drink and ingredient companies around new and improved diet sweeteners should start to payoff in 2013 or 2014. "The holy grail for the beverage industry is to have a natural diet sweetener that tastes the same as regular soft drinks," Sicher says. "It could be a game changer for the industry in terms of future growth."
NEXT: International flavors go mainstream