Tim Cook began his talk about Apple's mobile operating system by saying the company didn't just want to sell the most devices but make gadgets people "actually use and love the most." He then unveiled a totally new version of the firm's mobile OS, dubbed iOS 7, which got a standing ovation from the crowd. (One audience member shouted out "We love you!" as Cook took the stage after a video presenting the concepts behind the new OS.)
The design eschews the so-called skeuomorphic design -- in which software looks like the real-world objects it represents -- that was favored by Steve Jobs and the ousted Scott Forstall. Instead, the system presents a much more flat and colorful design. In fact, the system is all new from the bottom up, looking very little like predecessors. From the fonts to the app icons, the entire OS looks much cleaner and simpler. Apple (Fortune 500) showed off a new Safari web browser and weather app, among others. Siri is getting two new voices -- one male and one female -- along with more features for use in a car. Perhaps one of the most impressive new elements is the way the design attempts to create depth. For example, if a user tilts their device slightly, the background wallpaper stays fixed while the app icons shift slightly, creating a 3D effect. iOS 7 will be available this fall. ,
From a redesigned iOS to new top-of-the-line Macs and iTunes Radio, Apple showed some impressive new products at its annual conference.