Vodka's funky flavors

Forget fruit infusions. Lately, the distilled spirit is sweeter (and stranger) than ever.

flavored vodka opener

When food blog Table to Grave ran an April 1 item that The Kellogg Co. (K, Fortune 500) planned to launch a line of Pop Tart-flavored vodkas, the Internet lit up with tweets and commentary from detractors and proponents alike. Turns out the posting was an April Fool's joke, but one can't blame consumers for getting taken in: In recent years the spirit favored by czars and James Bond has undergone a makeover that would make Willy Wonka beam. Here's a look at some of the newer (and more unusual) flavored vodkas on the market. Consider us shaken, not stirred.


  @FortuneMagazine - Last updated July 16 2013 05:31 PM ET
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