Fernald wants to do Big Ag the organic way. It sounds like a contradiction, but at Belcampo, the food company she founded in 2011 with investor Todd Robinson, she's built a network of sustainable farms from Uruguay to California, a slaughterhouse, an agri-tourism lodge, and for its rum operations, a 72-foot still and a biowatt power plant. Says the 37-year-old: "I develop ideas, and they get bigger and bigger." Fernald spends most of her time in California, where the company will open three more butcher shops by year's end. "We want our product to be the best thing you've ever had," says Fernald, who knows quite a bit about quality foods. She was once tapped by Chez Panisse's Alice Waters to run a national Slow Food festival, and currently moonlights as a judge on Iron Chef America.
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