10 most valuable global brands

The fast-food giant saw its brand value slip 5%, but held on to fourth place.

McDonald's (MCD) has spent years beefing up its premium line to boost profits and attract parents as much as children. There are signs it may be returning to its focus on value, though, after customers resisted the introduction of a one-third-pound Angus burger.

It's been adding more salads and other foods with less fat, salt and sugar, too, in response to growing public concerns about diet. Last year, it opened a vegetarian restaurant in India.