"Every year, I get the boots. This year, I'm getting six pairs of boots," said Lisa Russo (left) at J.C. Penney with Jenna Murillo.

"I went to Kmart at 4:30 a.m. to buy two TVs. I shopped, went home, cooked, rested, we ate early, and then I came here," she said. "Tomorrow, I'm hitting Toys "R" Us at 6:30 a.m. I have four kids -- I have to do Black Friday."