The challenge: Convincing shoppers to abandon the local guy.
What he did: Brian Scudamore, 42, scored big with 1-800-GOT-JUNK?, building a $100 million company by helping consumers haul away unwanted clutter. His newest venture: 1-888-WOW-1DAY! Painting. The idea: Yup, the company will paint the interior of your home in a day. His inspiration: a frustrating search for a painter for his own 2,300-square-foot house. "The first few people who came smelled of cigarette smoke and showed up late," he says. In 2011 he ended up hiring Jim Bodden, founder of One Day Painting who brought in a crisply uniformed team that finished the job in 10 hours. Scudamore and Bodden now have 15 franchises in the U.S. and Canada. He projects $5 million in sales by year's end.
It's not easy getting parents to go with a new, and not yet trusted, babysitting service.