David vs. Goliath

Campsites, house painting, and accounting software: Here are some new ways to sell old ideas.

RVC vs. KOA Campgrounds
david vs goliath rvc outdoor

The challenge: Will campers really go for the gourmet coffee and fitness centers?

What they did: A lot of us dislike camping because ... well ... it's camping. Maybe RVC Outdoor Destinations can convince us otherwise. The Memphis company's niche is providing a cushier camping experience at its seven properties in Arkansas, Colorado, Florida, Georgia, and North Carolina. RVC, founded in 2007, offers campers climate-controlled cottages, Wi-Fi, swimming pools, fitness centers, and hotel-like lobbies selling gourmet coffee. (Yes, you can still buy camping gear.) "We're trying to create a brand that offers the amenities you would expect from a high-quality, full-service hotel," says founder Andy Cates, 42. Sales at the company, which is profitable, says Cates, are expected to hit $3 million this year.

  @FortuneMagazine - Last updated September 12 2012 01:19 PM ET
Join the Conversation
More David vs. Goliath stories
Sitters Studio vs. Bright Horizons

It's not easy getting parents to go with a new, and not yet trusted, babysitting service.

Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer LIBOR Warning: Neither BBA Enterprises Limited, nor the BBA LIBOR Contributor Banks, nor Reuters, can be held liable for any irregularity or inaccuracy of BBA LIBOR. Disclaimer. Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.