David vs. Goliath

Campsites, house painting, and accounting software: Here are some new ways to sell old ideas.

RVC vs. KOA Campgrounds
david vs goliath rvc outdoor

The challenge: Will campers really go for the gourmet coffee and fitness centers?

What they did: A lot of us dislike camping because ... well ... it's camping. Maybe RVC Outdoor Destinations can convince us otherwise. The Memphis company's niche is providing a cushier camping experience at its seven properties in Arkansas, Colorado, Florida, Georgia, and North Carolina. RVC, founded in 2007, offers campers climate-controlled cottages, Wi-Fi, swimming pools, fitness centers, and hotel-like lobbies selling gourmet coffee. (Yes, you can still buy camping gear.) "We're trying to create a brand that offers the amenities you would expect from a high-quality, full-service hotel," says founder Andy Cates, 42. Sales at the company, which is profitable, says Cates, are expected to hit $3 million this year.


  @FortuneMagazine - Last updated September 12 2012 01:19 PM ET
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