Jessica Butcher
MPW entrepreneurs jessica butcher
Age: 34
Company: Blippar
Founded: 2010

Blippar allows users to add interactive augmented reality layers to pictures you take on your smartphone (e.g. take a picture of a poster for Kit-Kat bars and it turns into a users choice poll). Companies like Nike (NKE, Fortune 500), Unilever (UL), and Mercedes -- who pay to develop and activate "blipps" -- have embraced the augmented reality platform and its ability to bring a 2D image to life on mobile screens. Butcher expects her invention to alter the way consumers interact with the physical world. (Blippar recently launched an interactive experience with Maybelline, inviting fans to "blipp" a press ad for a chance to virtually "try on" 40 new nail shades on their mobile device.)

The company, which has offices in London and New York, has yet to announce its Series A round of funding, but it received an undisclosed amount of seed money from Qualcomm Ventures earlier this year.

  @FortuneMagazine - Last updated September 27 2012 03:31 PM ET
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