Though Alba is known for her work on screen, she's spent this year behind the scenes at The Honest Company, the eco-friendly firm she co-founded with Healthy Child, Healthy World author Christopher Gavigan, LegalZoom.com, ShoeDazzle.com founder Brian Lee, and former PriceGrabber.com VP Sean Kane. Its mission of selling chemical-free diapers, wipes, cleaning products, and more has impressed: The Honest Company received $27 million in funding in March from investors like General Catalyst, Lightspeed Venture Partners, and Institutional Venture Partners.
Alba seems to have found her passion with this company. "it was important to me to that The Honest Company have a cause component as part of its DNA, engage in environmentally sound practices, and actively communicate with our customer base to deliver the eco-friendly products they most desire all under one roof," she says. "We are a triple bottom line company, contributing to a better world and bigger mission extending beyond business."
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