Locker room towels
super bowl locker room towels
WinCraft locker room towels, priced at $25 each, are among its best sellers with Super Bowl fans.

Hours after the winner is crowned, fans can grab Wincraft's official NFL-licensed Super Bowl towels declaring the champion at team shops and specialty stores nationwide.

The souvenir towels are almost exact versions of the locker room towels -- also made by Wincraft, an NFL licensee for 40 years -- that players from the winning team will use on Sunday after the game is over.

"We've provided NFL towels for locker room use for the past three Super Bowls," said Schipper, a VP. These towels are typically bestsellers among the company's more than 200 Super Bowl-themed products.

Watch: Where Super Bowl footballs are made

Indeed, the Super Bowl is the company's single largest sales generator every year, added Richard Pope, CEO.

  @CNNMoney - Last updated January 30 2013 10:01 AM ET
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NFL: $10 billion money machine

Although the National Football League is under fire heading into the Super Bowl, it is by far the most popular and lucrative sport in America, raking in nearly $10 billion in 2012.

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