Cool gear for your Super Bowl party

Snack trays shaped like football helmets? Small businesses say these unique, cool and quirky products are among their hottest sellers for the big game.

Snack helmets
super bowl snack helmets
Baltimore fans are scooping up these snack trays, which sell for $60, faster than their San Francisco rivals.

Where to put the pretzels and cheese puffs at your Super Bowl party? Here's an idea: Football fans have been snapping up hundreds of snack bowls shaped like their favorite team's helmets, said Dave Schipper of WinCraft, a Winona, Minn.-based maker of promotional and licensed sports merchandise.

Sales of Ravens snack helmets are beating the 49ers', said Schipper, vice president of product development.

But Schipper doesn't think that necessarily means the Ravens will win the big game. "I predict it will be neck and neck, and go down to the last two minutes," he said.


  @CNNMoney - Last updated January 30 2013 10:01 AM ET
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NFL: $10 billion money machine

Although the National Football League is under fire heading into the Super Bowl, it is by far the most popular and lucrative sport in America, raking in nearly $10 billion in 2012.

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