Power users who once clutched BlackBerrys like corporate totems have abandoned them for iPhones or the latest Android devices. RIM's smartphone market share sank from 20% in 2009 to just 5% in 2012, according to ABI Research's estimates.
RIM ( is counting on BlackBerry 10 to revive its fortunes. "We have to win back our customers one by one by one," CEO Thorsten Heins told Fortune. )
With BlackBerry 10 finally finished, RIM is preparing a major marketing blitz to trumpet what it hopes will be a phoenix-like emergence from the ashes. The campaign kicks off Sunday with the company's first-ever Super Bowl commercial.
CNNMoney's hands-on impressions of the phone BlackBerry is counting on to be its savior.