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Table of contents: VOL. 149, NO. 13 - June 28, 2004

COVER STORY

Bill's Brand New Ford It was panic stations at the start, but Bill Ford never doubted he had the right stuff to revive his great- granddaddy's car company. Now he has to prove that his controversial strategy will keep Ford in business for another 100 years.

by Alex Taylor III

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Features

Inside the Private World of Allen & Co. Putting a premium on personal ties, this family firm thrives in the land of the giants.

by Carol J. Loomis Reporter Associate Patricia Neering

Mine's Faster Than Yours Planemakers are trying to hatch an aircraft that no mogul could do without. Get ready for the supersonic business jet.

by Stuart F. Brown

A Concise History of Management Hooey For every Six Sigma quality initiative, there's an inkblot test. Why FORTUNE 500 companies fall prey to boneheaded fads and fashions.

by Geoffrey Colvin

50 Best Companies for Minorities In an ideal world the leading companies for minority employees would be tops for everyone. But this is not an ideal world, and some companies are still more successful at fostering diversity in their workplace than others. The good news: Corporate America is raising the bar, and the best keep on getting better. FORTUNE's list shows which 50 companies rank at the very top.

by Cora Daniels; List by Jonathan Hickman. Text by Christine Y. Chen, Ann Harrington, Abrahm Lustgarten, Jenny Mero, and Christopher Tkaczyk

The New Black Power on Wall Street Seven years ago FORTUNE identified a group of rising African-American stars on the Street, many of them allied with investment-banking giants. But today it's the niche players that stand out.

by Kimberly L. Allers

Libya's Black Gold Rush With sanctions lifted, Big Oil is lining up to do business with Qaddafi.

by Nelson D. Schwartz

Lilly Goes Off Prozac The drugmaker bounced back from the loss of its blockbuster, but the recovery had costs.

by John Simons

Will Spitzer V. Glaxo Give Prozac A Lift?

Like Father, Like Son When he died last year, Larry Tisch left behind a great family fortune, a troubled company, and a long shadow over his admiring family. Now it's up to his son Jimmy to fix the company--and step out from under the shadow.

by Katrina Brooker

Nightmare on Madison Avenue Media fragmentation, recession, fed-up clients, TiVo--it's all trouble, and the ad business is caught up in the wake.

by Devin Leonard Reporter Associate Doris Burke

The Littlest Skeptics At one Atlanta school, fourth-graders get even harder to reach.

by Betsy Morris

Why The Scooters Have Polka Dots Target and others embrace stunts to cut through the clutter.

by Devin Leonard

15 things I like about Vegas

by Stanley Bing

China brings the old economy roaring back

by Geoffrey Colvin

Philip Anschutz Reaps A Blockbuster Payout

by Andy Serwer

Why $3-a-gallon gas is good for America

by Cait Murphy

First

By The Numbers

by Telis Demos

Book Review

by Shawn Tully

Oprah's Tunes Are Climbing The Charts

by Kate Bonamici

Groom Grooming

by Kate Bonamici

Will Redford's Money Woes Force A Sundance Sale?

by Patricia Sellers

For Nikon, A Homer Great Zeus! The new D70 digital SLR is an instant classic, and photographers won't be able to resist the siren call.

by Peter Lewis

The Fruits Of Safety Accenture's $10 billion contract marks a water-shed: The homeland-security market has hit the big time. Stand by for much, much more.

by Nicholas Stein

Time for a raise?

by Ellen Florian

Craig McCaw's Private Life

by Craig McCaw; Christine Y. Chen

Summer Jobs For The Sopranos

by Barry Blitt

Behind The Shakeup At Viacom

by Marc Gunther

After Losing Jobs, Scott Sassa Wins Friendster

by Grainger David

Why Is There No Cellphone Directory? After all the fancy camera phones and ring tones, what American cell users really crave is directory assistance.

by Stephanie N. Mehta

Actors To Sag Boss: It's Netflix Or Us!

by Kathleen Sharp

Help! I'm Sick of Being a Lawyer

by Anne Fisher

How To Ruin An Online Job Hunt

by Anne Fisher

Taxidermist Tim Bovard, Natural History Museum of Los Angeles County

by Tim Bovard; Julie Schlosser

Fortune Small Business

Furniture That Fits Techline, which installs custom desks and such, gets a makeover.

by Brian O'Reilly

Investing

Keep an Eye on Cash With corporate leverage reaching an all-time high and interest rates rising, companies that have money to burn-- and little debt--are an investor's best friend.

by Abrahm Lustgarten

Wal-Mart Drives A New Tech Boom The retailer's push into radio-frequency identification means big business for gear makers, big savings in Bentonville.

by Christine Y. Chen

Don't mess with this Texan Donald Hodges manages his market-beating fund with a strict eye on ethics.

by Grainger David

Going Naked in Berlin

by Janice Revell

Surf's Up!

by Julie Schlosser

Personal Fortune

Insider's City Guide

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