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Apple
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Apple
1
Top 50 rank: 1
Rank in Computers: 1
(Previous rank: 1)
Overall score: 8.24
Ticker:AAPL

Why it's admired:
Apple has had a rough time lately with its stock price in a free fall and the widely publicized failure of its Maps feature. However, it remains a financial juggernaut, posting $13 billion in net income last quarter, making it the most profitable company in the world during that period. The company has its fanatical customer base, and it still refuses to compete on price, making the iconic iPhone and iPad products that are still widely seen as prestige devices. Competition may be stiff, but so far it remains behind: In Q4 2012, the iPhone 5 was the world's best selling smartphone, followed in second place by the iPhone 4S. —OA

Headquarters:
Cupertino, CA
Website: www.apple.com
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Nine key attributes of reputation
Industry rank
Innovation
1
People management
1
Use of corporate assets
1
Social responsibility
1
Quality of management
1
Financial soundness
1
Long-term investment
1
Quality of products/services
1
Global competitiveness
1
From the March 18, 2013, issue.

What do you think of Apple?
Tech stars

Which technology firms have the best reputations? These companies are the envy of their peers everywhere.

The Most Admired list is the definitive report card on corporate reputations. Our survey partners at Hay Group started with approximately 1,400 companies: the Fortune 1,000—the 1,000 largest U.S. companies ranked by revenue—and non-U.S. companies in Fortune's global 500 database with revenue of $10 billion or more... More
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