Rank in Internet Services and Retailing: 2
(Previous rank: 2)
Overall score: 7.95
Why it's admiredIn December, Amazon announced that the 3G Kindle was its best-selling item ever. The tablet continues to dominate the e-reader market, despite initial fears that Apple's iPad would be a problem. Now, it seems many people are buying both, to serve different purposes.
In February, CEO Jeff Bezos directly targeted Netflix by offering streaming video to Amazon Prime members. It's all part an effort to strengthen the allure of this one-stop shop that is already top dog among online retailers.
Meanwhile, Amazon has invested in new technology and continues to see growth. Soon, Amazon.com will begin operating an app store for Android. --D.R.
Should Amazon.com be admired, or what?