The home improvement retailer reaches its over 600,000 fans with a mix of posts from the company's "Apron Blog," special sales, and more aesthetically pleasing offerings from its garden department. The company also engages its base with regular photo posts asking fans to guess the identity of a product. But the company's Facebook page is most interesting -- and good for its corporate image -- when it focuses on local community service projects conducted by employees.
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They are not only visionary, they're scary smart.