10 most valuable global brands

Apple remains the top global brand with an estimated value of $185 billion, according to an annual ranking by WPP and Millward Brown. Which other companies have brands worth billions?

1. Apple
top brands
Brand value: $185 billion
Sector: Technology
2012 rank: 1

It may have been a lost year for the tech titan in many respects, but Apple's (AAPL, Fortune 500) position as the world's most valuable brand remains undisputed.

Still, rivals are gaining share of the smartphone market, profits and margins have been squeezed, Apple stock is 30% off its 2012 peak, and the company hasn't unveiled a major new product since the iPad mini last October.

The company has picked itself up off the mat again in recent weeks by announcing it will hand back $100 billion to shareholders over the next three years and is working on "exciting new product categories." Cue the long-rumored iWatch or iTV?


Methodology: BrandZ top 100 most valuable global brands ranking for 2013 was commissioned by the communications firm WPP and conducted by research agency Millward Brown. It calculates brand value by using in-depth financial data alongside interviews with over two million consumers from around the world.
  @CNNMoney - Last updated May 21 2013 07:39 AM ET
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WPP and Millward Brown's ranking of the top brands in China features tech companies, oil and gas pioneers and a baijiu maker.

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