face off
By Reed Tucker

(FORTUNE Magazine) – A show-biz couple has split, and for once we're fairly certain Angelina Jolie isn't to blame. CNBC analysts Larry Kudlow and Jim Cramer, who formerly shared the screen on Kudlow & Cramer, recently struck out on their own. Kudlow now helms Kudlow & Company at 5 P.M., while Cramer heads up Mad Money at 6 P.M. Here's how the two stack up. -- Reed Tucker

KUDLOW & COMPANY VS. MAD MONEY

Host's style

KUDLOW & COMPANY

Stares stony-faced into the camera while glued to a chair behind a desk.

MAD MONEY

Bounces around the studio freely, mops his brow, gestures wildly.

Dress code

KUDLOW & COMPANY

Starched suit, shirt, tie, and hair.

MAD MONEY

Rumpled shirt, rolled-up sleeves.

Ratings

KUDLOW & COMPANY

0.2*

MAD MONEY

0.1*

Typical rant

KUDLOW & COMPANY

"With all due respect to the maestro, I want to suggest that his view is significantly wrong."

MAD MONEY

"Lemme give you rule No. 1 in this game: Unless you've been vaporized by nuclear weapons, you gotta buy on news of nukes."

Signature bit

KUDLOW & COMPANY

"Kudlow's Money Politic$," a conservative commentary session featuring the host's most potent visual weapon: onscreen bullet points!

MAD MONEY

"The Lightning Round," a manic segment in which Cramer advises as many as 40 startled callers in ten minutes to buy, sell, or hold.

Viewers feel

KUDLOW & COMPANY

Somewhat judged.

MAD MONEY

Vertigo coupled with mild stroke.

*For March 2005.