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Crisis Counsel

Will the subprime lending meltdown and credit crunch send us into a financial free fall? We asked the sharpest minds in business to share their reactions to the downturn, and their insights on the road ahead.

Warren Buffett
Marking to myth
Warren Buffett
Chairman and CEO, Berkshire Hathaway

Many institutions that publicly report precise market values for their holdings of CDOs and CMOs are in truth reporting fiction. They are marking to model rather than marking to market. The recent meltdown in much of the debt market, moreover, has transformed this process into marking to myth.

Because many of these institutions are highly leveraged, the difference between "model" and "market" could deliver a huge whack to shareholders' equity. Indeed, for a few institutions, the difference in valuations is the difference between what purports to be robust health and insolvency. For these institutions, pinning down market values would not be difficult: They should simply sell 5% of all the large positions they hold. That kind of sale would establish a true value, though one still higher, no doubt, than would be realized for 100% of an oversized and illiquid holding.

In one way, I'm sympathetic to the institutional reluctance to face the music. I'd give a lot to mark my weight to "model" rather than to "market."

Warren Buffett

Wilbur Ross

Henry M. Paulson

John Mack

Bill Miller

Robert Shiller

Jim Rogers

Jim Chanos

Stephen S. Roach

Amy Brinkley

Laura Tyson

Jeremy Grantham

Ben Stein
When Wall Street fails, it asks for a handout. Fortune's Allan Sloan says there must be a better way. (more)
But the Treasury Secretary tells Fortune Magazine's Nina Easton that the economy is strong enough to withstand the volatility. (more)
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